I was responsible for the development of layout, copy, and content for our 2023 and 2024 catalogs. My duties encompassed copywriting, page layout, and photography, ensuring a high-quality presentation. To accomplish this, I engaged in cross-functional collaboration with the Directors of Operations, Products, and Retail. This collaboration was aimed at devising and implementing a cohesive strategy encompassing pricing, sales, and incentives, tailored to meet the needs of both B2C and B2B customer segments.

Responsible for designing and implementing a comprehensive process to extract and transform data from Electronic Medical Records (EMR) systems. Utilized Google Data Studio to create dynamic and insightful visualizations, enabling enhanced data-driven decision-making and improved reporting capabilities.

I am responsible for tracking, analyzing, and forecasting sales and marketing data to provide comprehensive insights for informed strategic decision-making. By leveraging advanced data analytics, I ensure the availability of accurate and actionable information that drives the organization's growth and success. Through the synthesis of complex datasets, I uncover valuable patterns, identify areas of opportunity, and offer strategic recommendations. (data has been blurred for confidentiality)

I undertook the task of developing an advertising strategy, which involved implementing meta ads campaigns. Throughout this endeavor, I conducted A/B testing and thoroughly examined engagement and conversion analytics data. By leveraging these findings, my objective was to enhance the customer experience, optimize customer acquisition costs, and maximize the return on ad spend.

Throughout my tenure at Prairie Restorations and True North Chiropractic, I assumed the responsibility of conceptualizing and executing customer journeys, beginning with the creation of landing pages accompanied by lead magnets. These lead magnets primarily took the form of comprehensive ebooks tailored to address specific topics pertinent to our target market.

I was responsible for the seamless migration of website data and domains while also undertaking the task of designing an innovative and responsive ecommerce website. To enhance user experience and drive customer conversions, I employed various techniques, including A/B testing, heat maps, and Google Analytics, enabling me to consistently identify and implement improvements.

I was tasked with overseeing the organization-wide deployment of new enterprise resource planning (ERP) and customer relationship management (CRM) software. This involved collaborating with various business leaders and teams to seamlessly integrate essential components such as accounting, inventory management, marketing, sales, and other crucial aspects of the overall business operation.

I spearheaded the creation of visually appealing and informative custom service brochures. By carefully crafting persuasive messaging and engaging copy, I effectively communicated the unique value propositions of our services to target audiences, contributing to the growth and success of both organizations.

I was accountable for conceptualizing and establishing a company Facebook group aimed at fostering customer engagement and strengthening brand affinity. Through strategic efforts, the group experienced remarkable organic growth within a year, ultimately becoming one of the largest and most prominent community groups within the industry.

I am responsible for designing and implementing marketing automation processes, including automated customer journeys, which have yielded substantial improvements in customer conversion rates, contributing to the overall success of the organization.

Led the product launch for a startup AI company specializing in behavioral health, including overseeing website development and contributing to application development to ensure a seamless and impactful introduction to the market.